990findings
45apps, screen by screen
174behavioural principles
486things done right, kept
Dark patterns, read against the CCPA 2023 guidelines
Drip pricing, false urgency, confirm-shaming, basket sneaking, disguised ads. Each one described against the guideline it matches and cited to the clause, so the finding can be checked rather than argued.
174 behavioural principles, named and defined
Anchoring, loss aversion, the default effect. Every finding names the principle it rests on and where the principle comes from. Nothing is asserted without one.
A set of questions for each kind of screen
A checkout is read against what matters at a checkout; a paywall against what matters at a paywall. Forty of them, so two people reading the same screen reach the same finding.
Rules that hold across a category
Where the same answer came back app after app, we wrote it down as a rule and kept the screen it came from. Fourteen moments, from onboarding to cancellation.
What every app in a category does
How many put the fee before the tap, how many after. Your screen read against what the category already taught the person to expect.
What good looks like, kept
486 screens where the app did right by the person, recorded as carefully as the ones that cost them. Not only a list of mistakes.
Every claim tied to a screen
A finding names the app, the screen and the day it was captured. You can open it and see for yourself.